WAINAO, THE FIRST TEXTILE MEDIA OF INFORM"ART"ION : ART AND HISTORY ON UNIQUE AND ORIGINAL TEE SHIRT
A WAINAO tee shirt, is more than a cloth, this is a new space of modern expression, playful, urban and interactive
WAINAO is A MEDIA COMPANY. Like any media, THE GOAL is to create the best content possible and reach as many people as possible with it. For this reason, we decided that all our content would not only be visible on our website but that it could also be declined in a T-shirt.
The basic concept is to bring together two ARTISTS each time (one for the visual part and one for the written part) and make them work on their own on a historical event in all fields (sport, music, cinema, science, politics, justice. etc.) .
The two works are then combined and used in the following way:
- 1/ to serve as an illustration for an article written on our website.
- 2/ that's what makes our project special, we take these same productions and we put them together on a T-shirt .... In a specific format that creates enigma.
The principle is the same as on social networks when you see a post on a subject that interests you, and you decide to repost it on your wall FB or in your story IG, the difference is the support : you become your own platform.
All you have to do is to choose your favourite subject and we can transfrom it in a tee shirt especially for you.
The 6 elements that make up the wainao tee shirt are: a date, a quote, a visual, an information, a logo, a number. ( the visual, the date and the quote are, each an index to determine which event we speak.)
All these elements combined on a tee shirt is what we call a WAINAO, the same name as the brand:
Wainao allows you to customize 90% of a tee shirt (and... even for the visual, we got "very often" different versions available.)
Unique patterns of T-shirts for sale online
What is a WAINAO tee shirt?
This is a model of t-shirt: printed on both sides and each WAINAO consists of 6 elements distributed in a precise way on the faces of the t-shirt:
- THE DATE
- THE EVENT/FACT
- THE VISUAL
- THE PUNCHLINE
- THE LOGO
- THE NUMBER OF THE ARTWORK.
The image is of course directly related to the topic. It is an original artwork made especially for the occasion, and that can take several forms: drawing, painting, photography ... The goal of each visual is to be both obvious and implied. It becomes clear after reading the quote and making the link with the date. The visual contains small references that require some knowledge of the subject.
- It is located on the front of the shirt
Often, the date does not mean much immediately, unless it is a specialist topic. Indeed, it is not necessary an event date that the media used to relay (even if that can be the case too). Our choice fell on moments that often more symbolic value, or illustration, that real action or trigger major moves. We chose dates that we define as "historic".
- It is located on the front of the shirt, just below the visual.
this is the answer to the work. This is a clear explanation of what happened that day. This is the last thing you should look at in the tshirt because the goal is, obviously, to try to discover what is the event just using the visual, the date and the quote. The information is there to confirm or not if you were right.
- It is located on the front of the tshirt, on the right side along the visual in a vertical way.
This is the logo of our brand, ...
- It is located on the back of the shirt, on the top.
Each wainao tshirt is numbered. That is the guarantee that you can bever find the exact same tee shirt anywhere else. Tee shirt are made especiallly for each client.
- it is located on the back of the tshirt just below the logo.
The Quote (you always got the choice between 2 original quotes)
The short quote is original,and has been made especially for the occasion. of course it is a direct link with the subject and can take absolutely any form: A sentence, a word, a poem.., the only limit is the artist creativty.
- It is located on the back of the shirt. in the middle.
The inform"ART"ion is the... combination of a visual and a written production that the result from the creativity and imagination of artists about an information. These original works were created especially for the occasion, and even if they are based on undeniable facts, they are fictitious and reflect only the thoughts of the artists and in no way those of the protagonists mentioned in the event they are supposed to illustrate. these productions are inseparable from the other 4 elements that make up the WAINAO.